Clifford Aron, Principal, GreenMax Capital Group

Aron.pngCliff is an energy policy and investment professional with 37 years of experience advising on energy efficiency and renewable energy policy and regulation, scoping out energy project development opportunities, and coordinating investments for a wide variety of private investors and international financial institutions.

Cliff has led investment advisory teams for a diverse range of clean energy technologies (e.g. solar, wind, biomass, geothermal, energy efficiency, next generation lighting and smart grid) in emerging markets across Eastern Europe, the Middle East, North Africa, Sub-Saharan Africa, South Asia, Latin America and the Caribbean.

He has been working in Africa for more than a decade. He currently leads the GreenMax Transaction Advisory team on the 300 MW Kenya GDC project at Menengai and supervises other GreenMax advisory work in the region including the 100MW Home Energy Africa solar PV project in northern Ghana. Building on GreenMax’s advisory portfolio in Africa, Cliff led a team of IPP professionals to launch GreenMax Energy Ventures in 2015 to co-develop projects with local partners. GEVA is working on early stage developments in Rwanda, Sierra Leone and Zambia.

A pioneer of the energy services industry in the USA, Cliff founded BEI Energy in the early 1980s and led it to implement energy efficiency solutions in more than 600 New York City buildings, ownership and operation of 21 small scale gas fired cogeneration systems and successful long term contracts for the sale to electric utilities of more than 12 “Negawatts” of reduced power consumption from motor and lighting retrofits at health care facilities.

Cliff is a panellist at the Africa Investment Exchange: Power & Renewables meeting, 21-22 November 2016, London

Panelist at AIX: Power and Renewables 2015 and AIX: Energy 2014


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