Ali is in charge of developing South-North, South-South and Middle East and North Africa partnerships at Masen.
After graduating from HEC and Mines Paris with a computer engineering diploma, specialising in the management of information systems, he went on to work at BNP Paribas Personal Finance, focusing on international strategy. Also at BNPP, Ali participated in the acquisition of pure online credit players.
Ali subsequently joined Accenture Financial Services and worked especially on projects including the merger between Cetelem and UCB to form the first European player in personal loans; the Sonico-Finaref merger that created the French market leader in consumer finance; and the restructuring of several Moroccan companies.
Ali then joined UTC as General Manager (a group including OTIS, RFM, Pratt & Whitney, Carrier and Chubb) to create and oversee an outsourcing platform in Casablanca that would address the group’s needs in Europe.